Have you seen Schiavi Home Builders lately?
They've been around since the 1950's so chances are if you live in Maine, you've driven by their home center in Oxford, Maine. It's right on Rte 26 as you head west toward Sunday River.
If you haven't taken a good look lately, you probably consider them to be a great place to buy a mobile home. That's how Schiavi Homes began long ago. Over the years, they've noticed that the models in the catalog didn't really satisfy all home buyers.
With the introduction of modular construction, a new phase of Schiavi Homes's life began. Yet, again they recognized the limitations of offering only what the factory had already designed.
There's a lot of excitement at Schiavi Home Builders these days. You see, people are beginning to recognize that they are no longer merely a modular construction company. In fact, people are noticing that if you really want the best in quality construction PLUS all the custom features of a finely crafted home, you need to talk to the folks at Schiavi Home Builders.
Now this process didn't simply happen by itself overnight. It's been a process involving the strategic marketing services of Words @ Work. (www.wordsatwork.us) Over the course of a year, we have revamped their web site, developed new messages that hone in on their target market. Eliminated messages that confused prospects. And coordinated the messaging of all their marketing efforts. They've started calling Words @ Work their secret weapon.
Recently, we completed a brochure for use by their sales people. This piece will go home with a new prospect to continue the conversation about the value of building with Schiavi Home Builders.
For a copy of this brochure, email me at pj@wordsatwork.us. Then let's talk about your secret weapons.
Paula Mahony
Marketing Strategist
Words @ Work
www.wordsatwork.us
