Remember my post a few weeks ago about the increase in smart phone usage...here's what it translates to in terms of email: web-based (in home,office, at desk) email is down significantly according to a recent comScore press release. Mobile email usage has surged. 70.1 million mobile users in the U.S. accessed email on their device in November 2010, an increase of 36% from the previous year, with daily mobile email usage up 40%.
The questions to ask yourself are
1) What does smart phone usage mean for my business?
2) What should I do to take advantage of the growth in smart phone usage or the shift in email trends?
3) What should I do to prevent loss of business from this shift by phone/email users?
