To succeed, you have to stop selling!

How do you feel when someone tries to sell you something? Not too good? Same here. 

So how are you going to get your product into the hands of your potential customers if you have to stop selling? How are you going to convince new prospects to sign up for your service? At the risk of sounding like a heretic, I want you to forget selling. It just won't work. With an economy as strained as it is today, it's time to think "engagement strategies".

Imagine how connected you'll feel to customers when you are engaged in their purchase decision. You'll have a better understanding of why they are your customers and how you can continue to serve them into the future. You'll have greater insight and a clear path for the development of new business. 

As a small business marketing strategy, customer engagement might take a little work but it will be well worth the effort.